ACUVUE refresh -User Journeys
Johnson & Johnson Medical x MRM (McCann) x 2nd Spark x Accenture x XDS
ACUVUE®, the world’s largest contact brand, is a part of the Johnson & Johnson Medical family. We partnered with the ACUVUE brand team, internal J&J corporate marketing teams, and their own design & development agencies of record with set brand guides & development limitations. The ask was to pair a website design refresh with an updated user journey strategy that was inclusive of global markets & templated CRM solutions.
Our team also created a modularized design system that was flexible enough to include different strategies & messaging across all ACUVUE global markets.
Note: this design refresh is not currently live
We segmented our primary conversion KPIs with a homepage quiz for the user personas. An excel matrix of user personas and the content / interactive touchpoints along the desired user journey to primary KPI conversions was developed to create the segmentation quiz content.